Independent brand design agency, Design Bridge has created new packaging for PepsiCo-owned Walkers' core range.
According to Pepsico, the identity of Walkers has been tweaked as part of the new packaging, and pack colors, which now look richer communicate quality of the products.
A new graphic has been designed that is made to look like a cross section of a potato and features the words 'Home Grown' across a Union Flag, which can also be seen as a drop shadow.
Tractor-shaped display units and point of sale featuring 'iconic British scenery' will be launched in stores and depots.